Group coaching improves performance

Coaching 658 views

In this article I'll explain how group coaching can improve competitive advantage and speed up team performance.

Group coaching improves performance

In the past, managers received coaching in a series of one-to-one sessions. Now, group coaching is becoming popular because it is good value-for-money and can be tailored to meet unique team needs. 

Group coaching is a collective intervention that helps individuals and teams grow professionally. It can uncover and resolve difficult psychodynamics, skills-and-knowledge gaps that impede good performance. Let me show you how.



A goal is a dream with legs. A dream is a great thing to have. But unless you give it legs - meaning you plan it out, test it, compensate, anticipate - then living your dream is just a matter of luck. Hi, my name's Scott.  I deliver life coaching. I help people who want to live a dream or kick a goal in life to really get there.  Reach out to me for a free, no-obligation meet-up in Bangkok. CALL ME NOW ON 02-1056116.


Group coaching for multicultural and multinational teams

Group coaching can improve leadership capacity. It can increase commitment to reaching targets. It can help managers from diverse cultural, language and national backgrounds to cooperate better. It can help managers who work in different countries/sites to feel connected as one team.

Differences between people can be tricky and need careful faciltiation. Differences and their negative impacts are the dynamics that go "unseen". So you can use group coaching to accommodate diverse habits, views and perspectives that might currently be acting as silent barriers to better team performance. 

You can use group coaching to build stronger commitment between team members and increase accountability. Do this by asking for agreement-making between members - for example, agreements to support each other and how they will do this. Ask for agreement to hold each other accountable and get details on how they will do this. In this way, group coaching can act as a catalyst, a relational tipping point for positive change.


Multinational companies in Bangkok are adding group coaching to their regional meetings, to face-to-face meet-ups and online. They're finding that group coaching quickens the pace of change and the meeting  ofperformance targets. Email me or click on the link in the bottom right corner to start a discussion.


Group coaching addresses multiple issues

You can use group coaching to address multiple issues at the one time. You can increase learning by leveraging collective knowledge/experience exchange between team members. You can use group coaching to address the psychodynamics that hide “under the surface” of team interaction (but a warning: don't do this without professional help).

Clearing relationships of negative "baggage" is essential to improving performance. In my experience, getting relationships clear of heavy emotion and conflict always has a direct, positive impact on the bottom line.

We tend to see work through a very rational lens. But, it's the irrational, harder-to-see side of human personalities and dynamics that prevent high performance. It’s important to find a way to reveal and release the thoughts, feelings and experiences that are operating in the background to prevent team success.

The evidence for effectiveness of group coaching

There are very few empirical studies on group coaching. Most of the literature on group coaching is opinion-based or anecdotal (O’Connor, 2006, p1). This is not unusual for a very new form of leadership practice like coaching. But there are a few good studies, that demonstrate the effectiveness of group coaching for a firm’s bottom line.

One study collected data from 14 cohorts of managers who participated in a psychodynamic group coaching program. That study found managers who participated in the program were satisfied. They were likely to report that group coaching was an effective resource for self-assessment and improving their personal leadership (Ward 2014, p64). Other literature underlines the usefulness of group coaching to organizations that are experiencing turbulent change (Grant and O’Connor, 2015).

Janet Butwell, in an article published in the International Journal of Evidence-Based Coaching and Mentoring, reported on group coaching where sharing case studies, examples and presentations of challenges in the work place was encouraged. She reported that the support offered in the group coaching context helped participants to improve their supervision and get better performance results (Butwell, 2006, p43).


Group coaching brings a team of managers together to grow professionally and address team dynamics that may impede effectiveness.  I work with leaders to deliver uniquely tailored group coaching. If you’d like to know more click on the link in the bottom right-hand corner or email me now.


To summarize...

Group coaching can be used for multiple purposes. The list below offers a quick scan of the sorts of outcomes that you can achieve.

Uncover and release psychodynamic barriers that  impede better performance. 

Establish and deliver formal leadership and management learning programs.

 Work together better by holding each other  accountable and agreeing to mutual support.

Share experiences, collective wisdom, modeling for each other and foster interpersonal learning.

More reading on group coaching

For an intesting take on definitions of group coaching read this article from the coaching tools company.

This article is about the core goals and methods of group coaching.

The International Coaching Federation has an interesting blog on making the transition to group coaching.

Scott Berry Consulting Group is a member of the International Coaching Federation.